For sports teams, fans and athletes alike, the future of technology in sports looks bright. As new innovations are incorporated faster than ever before, they have the potential to expand the sport business, improve athletic performance and decrease career-ending injuries. These advancements are revolutionizing the way we watch and play the games we love, while bringing in new revenue streams and improving the quality of the sporting experience for everyone involved.
With so many changes sweeping the industry, it can be challenging for sports organizations to keep up and determine which technologies are worth their investment. To help, Next League’s 2023 Industry Outlook report has identified 7 key sports technology trends that are worth keeping an eye on.
1. Data tracking and collection tech.
With smart sensors embedded in equipment like cleats, helmets, and training gear, sports tech can collect and analyze data to provide valuable insights for optimal athletic performance. This information is used to track player health, evaluate fitness, and monitor injury risk. Additionally, this data is useful for analyzing team and player performance and creating more personalized and effective training programs.
2. Augmented reality (AR) and virtual reality (VR).
With AR and VR, players can see game-changing info overlays on the action – including real-time betting odds – while immersive experiences create an enhanced fan experience. This is driving increased investments in AR and VR in the sports tech sector, where they are used to enhance player training, scouting, and fan engagement. Additionally, these technologies are a great stepping stone to more advanced AI-based solutions for sports teams, clubs and fans.
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