From augmented reality overlays to personalized highlight reels, sports technology is transforming fan engagement. With the growing adoption of emerging technologies in sports, organizations should reassure fans about their data privacy to build trust, identify needs and expectations before deploying new systems, convert more casual followers into avid ones, and enhance the value of out-of-stadium experiences to capture the huge market that consumes sport outside the stadium.
Advanced sports technology is revolutionizing how athletes train and play, with intelligent training solutions offering personalized guidance for optimal performance. Wearable tech such as instrumented mouthguards from companies like HITIQ enable players to monitor impacts and provide actionable feedback that can help prevent concussion, while AI-powered platforms like Spiideo automate video analysis for coaches and players.
The latest athletic gear integrates smart features such as thermoregulation and climate-adaptive designs that adapt to conditions. For example, Adidas’s 4DFWD running shoes feature 3D-printed lattice midsoles that change cushioning and support based on athlete foot scans. While Nike’s Aerogami jacket adjusts airflow to reduce core body temperature and humidity levels.
Athletes are also using augmented reality and virtual reality to train and practice. VR-powered systems such as Catapult’s Virtual Coach offer immersive environments for mental and strategic preparation, while communication helmets from companies like Riddell and Reebok enable athletes to communicate with teammates via built-in headsets. And individualized training programs are driving better performance and career longevity with data-driven guidance from bespoke apps and solutions like Catapult’s personalized training platform.