The emergence of new technologies amplifies fan engagement and appreciation for sports. For example, social media has bridging the gap between fans and star athletes and also opened up monetizable channels for businesses to pursue. In addition, smart technology has enabled players to train and perform at a higher level through touch trainers and digital targets. Meanwhile, VR has allowed medical students to study anatomy on a virtual level and has helped injured athletes recover by allowing them to experience high-stress situations in simulations.
Moreover, advanced broadcasting technologies such as 360-degree cameras and drone footage are giving viewers a live, immersive experience. This makes them feel as though they are on the field with the players, and allows them to see more angles of a game than ever before. In addition, intelligent algorithms can curate personalized content for each viewer based on their preferences and viewing history.
Aside from enabling new revenue streams, these technologies also maximize sports operations with intelligent crowd management algorithms and facility predictive maintenance systems that reduce operation costs and improve efficiency. Additionally, sports organizations have leveraged AI and ML to boost sales, automate ticket-selling operations, and improve customer service through chatbots. Similarly, sports cloud platforms allow for augmented fan engagement and digital content enrichment through multilingual accessibility and AI-powered recommendation engines. Additionally, these technologies allow for improved decision-making through AI in scouting and recruitment. Lastly, they enhance refereeing through automated managing systems that enhance precision and minimize human errors.
About the Author
